selling responsibly: mind, body, and planet
ABOUT AHLERI
Ahleri started in 2023 with one simple belief: horses deserve joy, peace, and confidence in their daily lives, not just “good behavior.” We build and curate tack-room essentials that support the horse you actually have in front of you. The one with feelings, preferences, and a nervous system that notices everything.
Ahleri began with our original Muzzle Butter line: a practical, non-invasive way to support horses through everyday stressors like riding, trailering, new environments, or just “one of those days.” The idea is simple: scent is information, and we use thoughtfully chosen essential oil profiles as a tool for helping horses feel more grounded and focused without sedation.
horse first, always
WHAT WE STAND FOR
Enrichment isn’t extra, it’s welfare. A bored horse isn’t a “bad horse.” Enrichment reduces stress, supports natural behaviors, and makes life better in stalls, paddocks, trailers, and rehab seasons. That’s why Ahleri carries products designed to encourage foraging, investigation, licking, and problem-solving; the stuff horses are literally built to do.
Ethical training and comfort-forward gear. We love tools that create clarity without intimidation, and gear that helps the horse move, breathe, and perform more comfortably. Our Training & Riding selection is curated for riders who care about liberty, natural horsemanship, and positive reinforcement approaches, along with comfort-driven pieces that make the ride feel better for the horse.
Planet-friendly choices, on purpose. We prioritize plastic-free and biodegradable packaging wherever possible, because protecting trails, pastureland, and wild habitats is part of taking care of horses. We also set transparent sustainability goals and update them publicly as we hit milestones.
bringing like-minded brands to the US
RETAILING ETHICAL PRODUCTS
Many of the most thoughtful advances in enrichment, husbandry, and humane training are happening outside the US, often in regions where welfare standards, material science, and enrichment research are deeply prioritized. We saw a gap between those innovations and the American market, where riders often have to choose between outdated tools or expensive, hard-to-source imports. Ahleri exists to close that gap.
We partner with brands whose values align with ours, including Heica, Equnique, Tapestry Equine Products, and many more, and handle the logistics, education, and curation so US horse owners can access better options without the friction. These are products chosen not for trends or aesthetics, but because they support horses’ physical comfort, mental wellbeing, and long-term soundness.